Sartoria Lab

Feel good in every
outfit, every day.

Personal styling, wardrobe curation, and personal shopping for style-conscious London men.

Welcome to Sartoria Lab, the home of my personal styling and shopping services, regular style tips and more!

I'm Sarah Gilfillan and I'm a London based personal stylist for men. I set up Sartoria Lab for men just like you – guys who want to look good but don’t have time, don’t know where to start, or need a fresh and honest opinion about how they look.

More about me

Styling Services

Wardrobe Edit

Go a little deeper and sort out your entire wardrobe. Find out where the gaps are, and learn how to put outfits together in new and exciting ways.

Total Style Upgrade

Ready to take the leap? The Total Style Upgrade includes a Wardrobe Edit, Style Review, a Personal Shopping trip, and follow up support.

Style Review

The perfect way to reflect and rediscover your passion for clothes, the Style Review is for any stylish guys who want some advice on how to take things to the next level. This will really help you to nail your style down.

Personal Shopping

A great entry point to working with me - refresh your style with new, exciting outfits. Get a pre-prepared personal shopping trip in London. Curated outfits are then compiled for you in the Sartoria Lab app.

See how we can help

Client Stories

“A Style Review with Sarah was one of the best investments I’ve made. I’ve now got a clear plan for buying wisely and being more creative.”

“I came away with some things…that are very ‘me’ but I wouldn't have found on my own and some things that I wouldn't have chosen for myself. Very pleased with the results.”